It all started with a search for excellence. Khasan and Husan Aripov, two brothers managing their family’s eCommerce fashion store in Ontario, Canada, were on a quest for the highest quality photography and videography provider. But as they sifted through the market, they realized that the options available simply didn’t meet their high standards.
Frustrated, they decided to take matters into their own hands and build an in-house studio with best-in-class innovative equipment way above industry standards. And when they saw the outstanding results, they knew they were onto something special. They quickly realized that they weren’t the only ones facing this challenge. Many businesses in Canada were struggling to create consistent, professional content that would satisfy the demands of modern eCommerce buyers.